SS25: The Black Lava Edit

To capture the journey, our founder Stefan made a last-minute decision to fly out our content creator to Bali. From stepping off the plane to the final sunset shoot, every moment was documented: the chaos, the creativity, the triumphs and setbacks, and the unfiltered reality of bringing a dream to life in record time.

In just seven days, we dyed fabrics, cut patterns, sewed, embroidered and printed more than 50 pieces including hoodies, joggers, tees, shorts and caps. Each garment was handcrafted with care, reflecting slow fashion values and our commitment to sustainability.

While the factory was still buzzing, another mission unfolded: building a team on the ground at short notice. Models, photographers, videographers and assistants were sourced and ready. Some garments were still being finished as the shoot began, others hand-delivered by Gojek riders who travelled 2.5 hours up the mountain to reach us just before golden hour.

The day was a blur of adrenaline. Pieces arrived fresh from the factory as the cameras were already rolling. On the way to the shoot, our car crashed into a ditch. We had to push it back onto the road before carrying on to the volcano. Just before sunset, the final designs reached us, captured against the volcanic backdrop that inspired it all.

The Black Lava Edit is more than a collection. It is living proof of what happens when passion meets purpose. In seven days, with relentless focus and the dedication of so many talented people, we turned vision into reality.

Black Lava is a philosophy as much as it is a collection:

• Train with discipline
• Grind with focus
• Grow beyond boundaries